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vivid garden runs Tabechoku, a Tokyo online platform where consumers buy fresh produce and flowers directly from Japanese producers.
Founded in 2016 in Tokyo, Japan, vivid garden operates a direct sales platform, Tabechoku, that connects consumers with local producers. Customers can buy seasonal produce and flowers directly and register for regular deliveries of staple items. The company also offers regional branding support for government agencies and B2B solutions for corporate gifts. In January 2023 it raised JPY 700 million in Series C funding from various investors, including Daishi Hokuetsu Capital Partners and Higin Capital.
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