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Vividence provided software and services for website user testing and online customer experience analysis.
Founded in 1998 by Steve Ketchpel and based in California, US, Vividence provided market information services, evaluation applications, and consulting for e-businesses. Its software supported automated user testing and analysis of customer experience on websites and web applications. Keynote Systems, Inc., a portfolio company of Thoma Bravo, acquired Vividence in September 2004 for USD 20 million. Its customers included Citibank, eBay, FedEx, and Microsoft.
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