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VIX, Inc. is a Miami-based media company that runs a multicultural content platform and distributes branded pop culture content.
Based in Florida, US, VIX, Inc. was founded in 1999 by Troy McConnell, Luis Brandwayn and Jochen Fischer and operates in 14 countries, including Brazil, Chile, Colombia, Mexico, Peru and Venezuela. Batanga Media and Discovery Networks became partners in 2016, and in 2017 Batanga Media announced a name change to Vix.com. The company offers a platform for publishing multicultural content and provides insights and advertising from hundreds of brands.
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