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Voyado provides customer relationship management, marketing automation, and loyalty software for retailers.
Founded in 2005 and based in Stockholm, Sweden, Voyado provides CRM and customer data platform tools, insights, marketing automation, campaigns, and loyalty services. The company has offices in Stockholm, Åre, and Norrköping, and its clients include Malene Birger, Daniel Wellington, and Björn Borg. In June 2025, Viking Global Investors acquired an approximately 70% majority stake from H&M Group Ventures, Verdane Capital Advisors, eEquity, and Novax.
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