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Wassist uses AI and WhatsApp to help Shopify merchants handle customer service and sales conversations.
Wassist provides Shopify merchants with an AI digital ambassador that answers customer questions through WhatsApp. Founded in 2025 by Josh Warwick, the company is based in London and serves retailers in the UK and Europe. In June 2026, it raised USD 1.1 mn in pre-seed funding led by Playfair Capital, with Octopus Ventures and Ventures Together participating.
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