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WayUp Sports sells sports and fitness products through an online retail platform.
Founded in 2021 and based in Giza, Egypt, WayUp Sports operates an online store for sports and fitness products, including footwear, apparel, accessories, and supplements. Its range covers running, training, tennis, and other categories, with brands such as Nike, Adidas, and Reebok. In November 2023, it raised seed funding co-led by Beltone Venture Capital and The Sports Index. The company plans to introduce a private brand and improve its user experience.
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