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We Are Pop Up is a London platform that connects brands with pop-up retail spaces and ShopShares across Europe.
Founded in 2012 in London, UK, We Are Pop Up lets brands book pop-up retail spaces and ShopShares, and lets space owners list venues for rental income, mainly in London and New York City. Revenue comes from transactions for space rentals. BrandSpots acquired the company in April 2016. It has raised a total of GBP 0.420 mn through funding rounds led by Arts Alliance and University College London Business. Carly Allison is founder and Leon Goldwater is CEO.
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