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Webloyalty offers subscription memberships with discounts and services for online shoppers.
Founded in 1999 and headquartered in Norwalk, Webloyalty connects members with savings on dining, shopping, and travel, as well as travel protection benefits. It earns revenue through recurring membership fees. In January 2011, the company raised USD 12.00 mn in a Series B round involving BCI Partners and Canaan Partners, and was acquired by Affinion Group, a subsidiary of Apollo Global Management and General Atlantic.
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