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Webtrekk GmbH is a Berlin analytics and marketing technology provider that became a subsidiary of Mapp Digital US, LLC.
Founded in 2004 in Berlin, Germany, Webtrekk offers audience intelligence, conversion optimization and marketing automation tools for e-commerce retailers, agencies and large corporations. It became a subsidiary of Mapp Digital US, LLC after being acquired in June 2019. Its latest round was a Series C that raised EUR 25.00 mn from Deutsche Private Equity. In 2019 it reported revenue of EUR 14,380,561.40 and EBITDA of EUR 442,892.10.
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