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Weddington Way sold bridesmaid dresses, flower girl dresses and accessories through an online retail platform.
Founded in 2011, Weddington Way was an online retailer of bridal party clothing and accessories, including bridesmaid and flower girl dresses. The platform let brides select coordinated styles for weddings and other formal events. It was based in San Francisco, US. Gap Inc. acquired the company in December 2016; earlier investors included Javelin Venture Partners, Battery Ventures and Felicis Ventures.
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