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UK incentive marketing platform that lets businesses send e-gift cards and digital rewards through a cloud API.
Founded in 2014, The Voucher Market Ltd operates as WeGift, a UK-based incentive marketing platform. Businesses use its cloud-based platform and open API to automate sending e-gift cards and other digital rewards for acquisition, retention, recognition and reimbursement. Aron Alexander is founder and CEO. The company raised USD 12 million in Series A+ funding in March 2021, led by AlbionVC, to grow its digital payouts platform.
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