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Whatfix Private Limited provides a digital adoption platform that delivers in-app guidance to users of web, desktop and mobile apps.
Founded in 2013 by Khadim Batti (CEO) and Vara Kumar Namburu, and based in Karnataka, India, Whatfix Private Limited was formerly Quicko TechnoSoft Labs Private Limited. Its products include a Digital Adoption Platform with in-app guidance, Product Analytics and Mirror, a software training sandbox. In September 2024 the company raised USD 125 million in Series E funding co-led by Warburg Pincus and SB Investment Advisers. It has offices in the US, UK, Germany, Australia, Singapore and India and plans to use the funding for technology, global expansion and product innovation.
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