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Whatnot operates a live shopping marketplace for collectibles, vintage items, and other unique products.
Founded in 2019, Whatnot operates a marketplace where sellers present items and buyers bid in live auctions. Its categories include collectibles and vintage goods. In August 2026, it raised USD 545 million in Series G funding co-led by ICONIQ Capital, Lightspeed Venture Partners, and Avra, with participation from several other investors.
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