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Massachusetts-based Perch sells technology-enabled consumer products across home, kitchen, apparel, beauty and toys.
Founded in 2019 and based in Massachusetts, US, Whele LLC operates as Perch and provides technology-enabled consumer products. It also acquires and operates Fulfillment by Amazon businesses. Its range spans home and kitchen, apparel, beauty and toys across more than 70 brands, including Satina, Tame the wild and Azmed. Chris Bell is founder and CEO. In May 2021, the company raised USD 775 million in Series A funding led by SB Investment Advisers and Victory Park Capital.
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