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Whistle Sports, Inc. creates and distributes sports and entertainment content for younger audiences on major social platforms.
Whistle Sports, Inc. is a New York, US company founded in 2009 by Jeff Urban and Meg Trite, operating as Team Whistle. It runs more than 50 original shows and a creator network, and its content is sold to global brands, sports leagues and media companies, while its MAGNET agency offers audience strategies. The company has completed 10 funding deals, most recently a Series D round of USD 28.00 mn led by Aser Group in September 2022. In September 2022, DAZN Group Limited agreed to acquire Whistle Sports, Inc. from Aser Group.
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