Wholly Moly is a Shanghai company that sells oat bran, oats and bran drinks as plant-based whole-grain foods.
Established in 2014 and based in Shanghai, China, Wholly Moly is a subsidiary of Yum Delight, Inc. focused on whole-grain, plant-based nutrition, offering oat bran, oats and bran drinks. Its products are sold on Taobao, Tmall and in supermarkets such as Hema, Ole and City Super. The brand won the TOP1 Global Food Awards on Xiaohongshu in 2018, the Tmall V List in 2019 and the Innovative Food Award at the China Food Expo in 2019, and it closed Series A funding in July 2020.
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