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Whoop, Inc. makes a wearable fitness tracker that monitors heart rate, sleep and workout performance, sold on subscription.
Based in Boston, US and founded in 2012 by CEO Aurelian Nicolae and Will Ahmed, Whoop, Inc., formerly Bobo Analytics, Inc., makes a wearable fitness tracking device that monitors heart rate, sleep patterns and workout performance. The device is worn on the arm, wrist or bicep, and the company also offers fitness clothing. Its subscription starts at USD 30 per month, with 6, 12 or 18-month plans. In March 2026 it raised USD 575 million in Series G funding led by Collaborative Fund.
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