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Will Perform sells pain relief and muscle care products for athletes and everyday use.
Will Perform provides pain relief and muscle care products for athletes, workouts and everyday activities. Its products include lidocaine pain relief roll-ons and sprays, menthol and camphor cooling roll-ons, and muscle-soothing and recovery lotions. Founded in 2022, the company is based in California, US, and was co-founded by Serena Williams, Eric Ryan and Hank Mercier. In December 2022, it raised USD 8 million in venture funding led by Base Ventures, with Obvious Ventures and Serena Ventures participating.
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