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Willefert SAS, trading as Bleu Câlin, designs and makes bedding products such as pillows and duvets in France.
Established in 1925 in France, Willefert SAS operates under the Bleu Câlin brand and designs and manufactures pillows and duvets in France for consumers in metropolitan France and select international markets. Sales are mainly direct to consumers through its online platform, with flagship items priced between EUR 31.40 and EUR 298.90. Nord Capital Partenaires acquired the company for EUR 4 million in July 2015. In 2023 it reported revenue of EUR 25,917,129.30 and EBITDA of EUR 4,770,529.90.
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