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Willow provides tools and services for planning, publishing, and measuring social media content.
Founded in 2018 and based in Gent, Belgium, Willow provides social media publishing, coaching, pricing, and training tools. Its platform helps users draft, approve, schedule, and analyze posts on LinkedIn, Twitter, Instagram, and Facebook. It had served more than 500 customers as of August 2023. imec.istart, PMV, SmartFin, and individual investors provided EUR 1.5 million in venture funding in July 2021.
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