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Tokyo-based beauty and wellness company operating the Shining Cosmetics brand and the HERDAYS online medical consultation platform.
Based in Tokyo, Japan, Willumina Inc., formerly Kagayaku Cosmetics Inc., was founded in 1984 and is led by CEO Yukimura Uona. It plans and develops projects in wellness, healthcare and beauty, and sells cosmetics and skincare products under the Shining Cosmetics brand. The company also offers online medical consultation through its HERDAYS platform. In March 2024, New Horizon Capital (Japan) exited its stake to Kawataki Corporation.
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