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Beijing-based Withwheat makes artisanal bread and pastries from natural ingredients, sold through its own stores and cafe partners.
Its products target health-conscious consumers, with flagship items priced at a premium. Founded in 2013 in Beijing, China, the company raised CNY 100 million in its Series B round as of January 2018, from Sigma Square Capital, Ameba Capital and Zhencheng Capital, bringing total funding to CNY 100 million.
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