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Woola makes postal packaging from waste wool as an alternative to plastic materials.
Woola produces wool envelopes, bubble wool and custom packaging for cosmetics, eyewear, jewelry, luxury goods and small electronics. Its products are marketed primarily in Europe, with plans to expand into North America and parts of Asia. Founded in 2019 in Estonia, the company raised EUR 2.5 mn in December 2023, led by Metaplanet Holdings, alongside Future Ventures and Lemonade Stand.
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