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WOW COLOUR operates cosmetics stores selling makeup, beauty care, fragrance and personal care products.
Founded in 2019 and based in Guangzhou, China, WOW COLOUR operates offline cosmetics retail stores and works with more than 300 brands. Its stores offer color cosmetics, beauty care, perfume, toiletries and beauty tools, primarily for makeup consumers aged 18 to 29. In March 2021, it raised CNY 500 million in Series A funding led by Sinovation Ventures.
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