Wow Media Products, Inc. operates PureWow, a lifestyle content platform covering beauty, food, fashion, and home.
Founded in 2010 and headquartered in New York, US, Wow Media Products operates PureWow, a digital lifestyle content platform aimed mainly at a female audience in North America. It covers entertainment, beauty, food, fashion, family, and home, and earns revenue through sponsored content, display ads, and affiliate marketing. VaynerMedia, LLC acquired the company in January 2017, terms not disclosed. Joni Evans is the founder. A Seed round raised USD 2.50 mn.
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