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Wrapd operates a fashion shopping app with brand discovery, discounts, and cashback.
Founded in 2021 in Australia, Wrapd, formerly Her Black Book Pty Ltd, operates a premium fashion shopping app. It features brands and merchants including Calvin Klein, Zimmerman, SIR, The Label, Alice McCall, and Ksubi, with discounts and cashback. In July 2023, the company raised USD 1.8 million from Touch Ventures and individual investors.
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