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WUSTYLE develops and sells licensed merchandise based on films, anime and games.
Shanghai-based WUSTYLE creates consumer merchandise based on film, anime and game intellectual property, working with companies including Ubisoft, Blizzard and NetEase. Its products include collectible cards, books, blind boxes, figures and plush toys, sold online, through livestreaming and at more than 2,000 retail locations. In May 2026, it closed a venture funding round co-led by Cathay Capital and 5Y Capital.
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