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Seoul-based fashion and lifestyle company selling apparel and accessories under brands including Graphen, July Me and Standard Seoul.
XATION was founded in 2011 and is headquartered in Seoul, South Korea. It retails and distributes fashion and lifestyle products through domestic stores and about 38 e-commerce platforms, with international markets including the United States, Japan, Singapore and Greater China. Revenue comes from direct consumer sales and wholesale orders from businesses. The company has raised a total of KRW 50 billion, most recently in September 2022 with Hana Ventures and KB Securities.
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