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Xceed Foodservice Group brings together food brokers to provide sales and marketing services to food suppliers.
Formed in 2024 through a partnership between Donovan Food Brokerage and Sales Concepts, Xceed Foodservice Group provides food suppliers with brokerage, sales, and marketing services. Its partner companies pool resources and market access while continuing to operate under their existing brands. The company is based in the US and is led by CEO Darin Pounds. San Francisco Equity Partners formed the group in May 2024.
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