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XR Sports Group provides blockchain-based social commerce, fan engagement, and digital asset tools.
Founded in 2019 by Kedreon Cole, XR Sports Group is based in Frisco, US. Its platform helps media property owners and influencers create fan engagement hubs, gaming experiences, NFT campaigns, and social commerce. The company also offers ActiveLink for influencer content creation. Its clients include Dallas Mavericks, Good Good Golf, and the Southwestern Athletic Conference. In October 2022, it raised seed funding from PenFed Foundation Veteran Entrepreneur Investment Program.
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