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XY Entertainment is a Beijing media company that runs MCN services for online celebrities, including training and content production.
Based in Beijing, China and established in 2013, XY Entertainment focuses on building online stars. Its MCN services cover celebrity training, promotion operations and content production, plus e-commerce cooperation, advertising shoots and variety show work. It has celebrity incubation bases in Guangzhou, Seoul and New York. In May 2017 it closed pre-series A funding. CEO Yumiao Lu previously founded ATH Game Studio and Leheng Interactive (Beijing) Culture Co., Ltd.
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