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Yaga is an e-commerce platform for buying and selling second-hand clothing and accessories.
Founded in 2017 by Karl Erik Kotkas and Aune Aunapuu, Yaga operates an online marketplace and app for second-hand clothing, accessories, shoes, and beauty products. As of 2023, it had offices in Estonia, South Africa, India, and Kenya. In October 2025, it raised EUR 4 million in pre-Series A funding led by Specialist VC, with Trind Ventures, Startup Wise Guys, H&M Group Ventures, and individual investors participating.
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