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Youkuai develops plant-based meat products, including minced meat dishes sold through retail, food service, and online channels.
Founded in 2019 and based in Shanghai, China, Youkuai develops protein substitutes under the Zrou and Ownwhatyoueat brands. Zrou offers minced meat products such as Mapo Tofu, Lion's Head, Xiao Long Bao, and Char Siu Bao. The company sells through e-commerce, stores, supermarkets, and restaurants.
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