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Youth to the People Inc. sells superfood-based skincare products designed for various skin concerns, mainly in the US and UK.
Founded in 2015 by Greg Gonzalez and Joe Cloyes and based in Los Angeles, US, Youth to the People Inc. sells skincare including cleansers, moisturizers, serums, eye creams, masks and treatment bundles. The products target concerns such as acne, aging, dark spots, hydration and congested pores, and use superfood ingredients. Revenue is mainly direct-to-consumer online, supplemented by retail partners, and reached USD 20.00 mn in the most recent year. Joe Cloyes is CEO. The most recent of its three deals was completed on December 8, 2021, with L'Oreal.
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