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Youthforia sells skincare and makeup products made with biobased ingredients.
Founded in 2021 by Fiona Co Chan and based in California, Youthforia develops and sells skincare and cosmetics, including blush, primer, face wash, and lip gloss. It uses biobased ingredients and Green Chemistry principles and offers a questionnaire for personalized product recommendations. In April 2023, it raised seed funding led by True Beauty Ventures, with Willow Growth Partners participating, to expand retail channels and operations.
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