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Yup provides digital credit, pay-later and financial services to users in Indonesia.
Founded in 2021, PT Finture Tech Indonesia, doing business as Yup, is based in Jakarta and serves working-class users in Indonesia. Its services include physical and virtual credit cards, pay-later purchases and cash loans through Samakita. The platform has partnerships with over 40 million merchants and a QR payment network spanning over 50 million merchants. In September 2025, Yup raised USD 32 million in Series C funding co-led by Moore Strategic Ventures and Spice Expeditions, with support from other institutional and existing investors.
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