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YUTORIA creates modern products and media about Japanese daruma culture.
Founded in 2025 and based in Tokyo, YUTORIA promotes Japanese cultural heritage, with a focus on daruma. It manages the YOH?KU TOKYO brand, which offers contemporary daruma art, gifts and decor, and provides custom production for businesses. Its Daruma Times media platform shares information about daruma culture. In July 2026, it raised an undisclosed amount of venture funding from PE&HR to expand products, distribution and sales channels.
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