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Zelara uses AI to personalize customer communications for businesses.
Zelara’s platform tailors customer messages, timing and channels using behavioral data and integrations with CRM systems including Braze, Klaviyo and Customer.io. Founded in 2025 by Nikolas Schriefer and Bjorn Heckel, it is based in Berlin, Germany. In June 2026, it raised EUR 3 million in pre-seed funding from NAP, Heartfelt Capital Management and Angel Invest Ventures.
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