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New Delhi-based ad revenue optimization firm that helps content creators and web publishers increase advertising yield.
Zelto, founded in 2013 and headquartered in New Delhi, India, optimizes ad revenue for web publishers through a visual ad manager, a machine learning layout optimizer and ad mediation across demand partners. It serves more than 300 publishers globally on a B2B revenue-sharing basis. Geniee Co., Ltd. acquired the company for USD 70 mn on March 2, 2023, and Ankit Oberoi is CEO.
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