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Menlo Park-based maker of Roveapp.com tools for mobile app developers, acquired by TripAdvisor in February 2015.
Founded in 2011 in Menlo Park, US, Zetrip, Inc. provides tools that help mobile app developers improve user engagement, such as user analytics and in-app messaging, through its Roveapp.com platform. Customers pay subscriptions with tiered plans. TripAdvisor acquired the company in February 2015, although financial terms were undisclosed.
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