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Zi Ran Ran develops and sells birch juice beverages under the Jimmy Forest and Original Coordinates brands.
Founded in 2024, Zi Ran Ran researches, develops and sells birch juice beverages under the Jimmy Forest and Original Coordinates brands. The company is based in Hangzhou, China. In October 2025, it raised venture funding led by XinLong Fund, with participation from Plum Ventures, to support product development, supply chain improvements and brand building.
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