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Zixun develops software for managing cross-border e-commerce operations.
Founded in 2015, Zixun is based in Fujian, China, and develops software for cross-border e-commerce stores. Its products support pricing, order management, and multi-account operations, including the Purple Bird Browser. As of 2024, it served more than 4.25 million stores. In September 2026, it raised Pre-IPO funding led by Haitong Innovation Capital Management, with Cathay Capital, Fujian Financial Investment, and Fuzhou Financial Holding Group participating.
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