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ZJLD Group sells liquor under four brands, including Zhenjiu and Lidu.
ZJLD Group sells liquor through the Kaikaixiao, Zhenjiu, Lidu, and Xiangjiao brands, including Maotai-flavored Baijiu products. It sells through online platforms and offline restaurants and retailers. Founded in 2021, it is based in Hong Kong, China. KKR invested USD 500 million in 2022, and ZJLD raised HKD 5.309 billion in an IPO in April 2023.
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