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Zmarta Group is a Sweden-based comparison service for loans, mortgages, insurance and electricity contracts.
Founded in 1999 in Sweden, Zmarta Group operates a platform for comparing financial products, including private loans, mortgages, business loans, electricity contracts and insurance. The company was acquired by Bauer Media Group in July 2016 for approximately USD 150 mn. Its current CEOs are Gustav Berghog and Jaakko Kivikuja, and it has served over 1.2 million customers across Sweden, Norway and Finland since 2019.
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