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Frankfurt-based ZOEVA makes high-pigment makeup and brushes for everyday users and makeup artists, founded in 2008.
Founded in 2008 in Frankfurt, Germany, ZOEVA GmbH makes cosmetics, including eyeliners, eyeshadows, mascaras, lipsticks and makeup brushes, for everyday users and makeup artists. The company was founded by Zoe Boikou, who remains CEO. In January 2018 TSG Consumer Partners acquired a 33% minority stake, completed in March 2018. It reported 2023 revenue of USD 6.99 mn.
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