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ZooRoyal is a German online retailer of pet supplies and food, with over 10,000 items from more than 200 manufacturers.
Founded in 2004 and based in Germany, ZooRoyal operates an online platform for pet supplies and food for dogs, cats, birds, small animals, fish and reptiles. It generates revenue mainly through direct B2C sales, supported by promotions such as a 10% welcome discount. REWE Group acquired the company in March 2014 for an undisclosed amount, and the company is at the Seed stage. Plans include launching new pet health products in late 2024 and expanding into other European markets by 2025.
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